The VCU Learning Gardens is an educational, philanthropic program run by the VCU Office of Sustainability. The Learning Gardens Program aims to provide fresh produce to the local VCU community through donations to Ram Pantry, while simultaneously educating volunteers on sustainable living, healthy eating, and urban farming.
The logo for the program is designed to be informative, and playful. The use of color adds dimension to the geometric, clean lines, but is not necessary for successful communication. The different variations of the logo are to be implemented in instances of sacrificed legibility, i.e. shrunken down too small.
It is my hope that this logo will create a recognizable voice for the budding program that is inviting, captures their love for home grown food, and stands out in the urban environment.